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IBM's

Web Design Guidelines

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Welcome to the IBM Ease of Use Group's guidelines for creating easy-to-use Web interfaces. Achieving ease of use is essential for any site competing for business on the Web. The competition is only a couple of clicks away, and if users become dissatisfied, they can simply go elsewhere. However, by following these guidelines and using a user-centered design process, businesses can retain current customers and attract new ones.

Who is the audience for these guidelines?
This information is most valuable for novice and intermediate level Web designers, but contains tips and other information that may be useful to more experienced designers. As we continue our research and add more information to these guidelines, we hope to make them increasingly useful to experienced designers.

Introduction  Clarifying how to use these guidelines.

Planning  Getting started on a Web design project.

• User Analysis

• Competitive and Market Analysis

• Strategy

• Content

• Development Tools and Technology

• Schedule of Time and Resources

Design  Creating the framework for the site.

• Structure

• Navigation

• Text

• Visual Layout and Elements

• Media

Production  Building all the pieces.

• Preparation

• Browser Compatibility

• Creating Images

• Cascading Style Sheets

• Final Testing

• Rollout

Maintenance  Make it a site worth coming back to.

• Administration

• Advertising Your Site

e-Commerce Topics  Selling goods and services online.

• Customer Support

• Trust

• Product Navigation 

• Product Information

• Purchase Transaction

Bibliography  Research cited in these guidelines.

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Introduction | Planning | Design | Production | Maintenance | e-Commerce | Bibliography